ASK GENIO — STRATEGY, PRODUCT DESIGN, CHAT BOT DEVELOPMENT

An Artificially Intelligent
Chatbot

Ask Genio is a personalised gift finder chatbot, which combines AI with a conversational UI to recommend exciting gift ideas to buyers looking for inspiration.

For this project, we branded and developed a character that fitted the nature of the chatbot platform, carried out a full UX process, starting with interviews and research comparing the different behaviour shown by shoppers when they were making a purchase. We finally carried out the build of an MVP of the product and an ongoing iteration process based on user’s feedback for a closed ‘build – measure – learn’ loop.